Best Sellers : The best-selling sneakers trends
In the effervescent landscape of sneakers these iconic shoes have transcended their simple sporting functionality to become veritable social phenomena. The global market for sneakers, estimated at over $50 billion, is a testament to the massive popularity of these fashion accessories among sports fans and streetwear enthusiasts alike.
Let's take a look at the best sellers in the world of sneakers and the most fashionable models of the moment.
The brands of sneakers
Nike is the undisputed leader in the sports equipment market. Recognized by its emblematic swoosh logo, Nike has made a name for itself by producing footwear that is as high-performance as it is stylish, both for sports activities and for streetwear.
The brand has won over customers with iconic collaborations with NBA legends such as Michael Jordan and Kobe Bryant.
Adidas is positioned as a serious competitor to Nike. Its reputation stems from its constant quest for improvement, both in terms of technology and quality. Like its rival, Adidas forges partnerships with sports stars. The brand has also demonstrated its ability to adapt, offering sneakers and quality sports equipment in a variety of disciplines.
The must-have models
The history of sneakers history includes several iconic models, including the Air Jordan the Yeezy and the Nike Air Force 1.
The worldwide fame of the Air Jordan marked a turning point for the American brand. Born from the collaboration between Nike and basketball legend Michael Jordan the first pair sold for less than $70. Today, a pair of Air Jordan can fetch several hundred euros, generating billions of dollars in revenue for Nike.
In the '80s Nike commissioned Bruce Kilgore to create a new sneaker to boost sales. Thus was born the AF1 was born, named after the American presidential airplane. The Air Force 1 Nike quickly gained popularity with basketball stars and hip-hop personalities, contributing to its iconic status.
The new sure values
The world of sneakers world is constantly innovating, with brands such as Nike constantly renewing their collections. Promising new lines, such as the Nike Dunk Low and Air Jordan 4 collections, underline the enduring popularity of sneakers.
The Nike Dunk collection, created in 1985, was a gradual success, unlike the Air Jordan. It took several years of strategy to establish the Nike Dunk as a must-have sneaker.
It succeeded in appealing to two distinct audiences: basketball fans on the one hand, and skateboard enthusiasts on the other. Nike developed dedicated ranges, notably the Nike SB for board sports.
Today, the Nike Dunk is back in the spotlight with the Nike Dunk High and collections Nike Dunk Low collections, also benefiting from the growing popularity of retro style.
This resurgence bears witness to sneakers 's ability to transcend trends and remain at the heart of contemporary fashion.
