The noble commitment of brands to the environment

The environment and eco-responsibility are very important topics for sports brands, such as Nike, Adidas, Hoka and Salomon.

Every year on April 22, we celebrate Earth Day, a day dedicated to raising awareness around the world about the importance of protecting our planet.

This day is an opportunity to reflect on our impact on the environment and take action to preserve the beauty and richness of our planet for future generations. The theme of this year's Earth Day is "Restore our Earth," a call to action to restore degraded ecosystems, renew biodiversity and combat climate change. We are all responsible for protecting our planet and preserving its natural resources.

As individuals, we can all take steps to reduce our impact on the environment. We can start by adopting more sustainable practices in our daily lives, such as reducing our energy consumption, reducing our waste and using environmentally friendly transportation. We can also support brands that are committed to protecting the environment by choosing to purchase eco-friendly products. Businesses also have an important role to play in protecting the planet. Many companies have already adopted more sustainable and environmentally responsible practices in their production and operations. Some have even adopted circular business models that aim to minimize waste and maximize the use of resources. Companies can also contribute to the protection of the planet by investing in sustainable development projects and supporting local communities

These brands have become aware of the environmental impact of their activities and have begun to act responsibly by adopting sustainable practices.

At Nike, the goal is to reduce the company's carbon footprint by half by 2030.

To achieve this, the brand began using sustainable materials for its products and reducing the amount of waste produced by the company. Nike has also created recycling programs to collect used shoes and clothing with Move to Zero.

Adidas has also taken steps to reduce its environmental impact by using sustainable materials for its products.

The brand has launched products made from recycled plastic and created shoes made from natural materials such as linen and natural rubber.

Hoka, a running shoe brand, is committed to using environmentally friendly materials in the manufacture of its products.

The brand uses natural rubber and recycled fibers in its footwear, and strives to reduce waste and greenhouse gas emissions from its operations.

Finally, Salomon, a brand specializing in mountain sports equipment, has set up recycling initiatives to recover used products from its customers.

The brand also uses environmentally friendly materials for the manufacturing of its products, such as organic cotton and recycled materials.

All in all, it is encouraging to see that these sports brands are taking steps to reduce their environmental impact. As consumers, we can also do our part by purchasing sustainable products and recycling our used products.