Pharrell Williams lights up the first parade Louis Vuitton

- Categories : Fashion and Culture
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Pharrell Williams illuminates Paris

Since his appointment at the beginning of the year, the first show of Pharrell Williams for Louis Vuitton was one of the most eagerly awaited fashion events of 2023.

Pharrell Williams, a regular at the Maison Chanel and collaborations with Adidas with whom he opened a pop-up in Paris for his famous Samba, offered a grandiose show for its debut at Louis Vuitton.

A bold fusion of fashion and culture

As an emblematic figure of the LVMH conglomerate, this first performance by Pharrell Williams was to leave a lasting impression, and it succeeded. With a star-studded line-up worthy of the most prestigious ceremonies, the parade lit up the City of Light in Paris.

A star-studded line-up

A shower of stars to light up the Pont-Neuf By choosing the Pont-Neuf as the location for the installation, Pharrell Williams remained close to the Paris headquarters of Louis Vuitton. Bernard Arnault, Jay-Z, Beyoncé, Rihanna, A$AP Rocky and many other celebrities took front-row seats to watch the show. Pharrell Williams delivered on its promise with a show that drew attention for its audience alone.

A fabulous setting

A stage with a gospel choir punctuated the models' comings and goings. For his first creations, Pharrell has incorporated a pixelated camouflage pattern and the house's famous emblematic checkerboards Louis Vuitton. Accessories also shone in this collection by the famous leather goods manufacturer. A fashion show of optimism and modernity The fashion show by Pharrell for Louis Vuitton is imbued with optimism and modernity, conveying a new era within the brand. Its Chairman recently stated that he wanted to make Louis Vuitton a "cultural brand, and this show is the proof.

The first Pharrell Williams for Louis Vuitton will be remembered throughout the fashion industry. With its bold creativity, optimistic vision and modern aesthetic, Pharrell has succeeded in breathing new energy into the iconic brand. His decision to set up shop on the Pont-Neuf and attract a host of celebrities testifies to his ambition to make a name for himself Louis Vuitton a true cultural reference. We look forward to discovering the next collections from Pharrell and the new directions he will bring to this legendary luxury house. In the meantime, we are delighted with this first step, which marks the beginning of a promising collaboration between Pharrell Williams and Louis Vuitton.

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