Travis Scott and Nike: A story of a growing success

The story between by Travis Scott and Nike it's been several years. The rapper and producer texan was spotted by the American brand because of his lifestyle and his passion for sneakers. He was invited to participate in several events Nikeincluding product launches and advertising campaigns, where he was able to show his support to the brand.

The origins of the concept

In 2016, by Travis Scott has launched its own brand of clothing and accessories called "Cactus Jack", which quickly gained popularity with fans of music and fashion. He also continued to wear shoes Nike on stage and in his public appearances, thus strengthening his relationship with the brand. In 2018, Nike and Travis Scott announced their first official collaboration for a shoe collection called "Cactus Jack x Nike Air Force 1". The collection was a commercial success and was hailed by critics for its innovative design and manufacturing quality.

All collaborations

Since then, Travis Scott and Nike continued to work together on new collections of shoes and clothing, including collaboration on the line "Nike SB Dunk" in 2019 and a sportswear collection in 2020. In 2021, Travis Scott and Nike announced a new collaboration for a line of clothing and sneakers, which should go out in the coming months. The details of the collection are not yet known, but fans expect it to be as successful as previous collaborations between the two brands such as the Air Jordan The Black Phantom December 2022.

Next exit planned in 2023

Travis Scott and Nike recently announced collaboration Air Jordan to come with a line of clothing and sneakers by a green olive design. The collaboration was announced by Travis Scott himself on his social networks for March 25, 2023, where he shared a picture of himself wearing a pair of shoes Nike personalized with its name and brand, "Cactus Jack", printed on the side. Since then, the fans have been trying to see what collaboration would give, and rumours about the products that will be included in the collection have begun to circulate. Some say there will be exclusive shoes, others say there will be sportswear, and some even say there will be accessories like backpacks and caps. However, Nike and Travis Scott have not yet revealed official details on the collection, so all that is known at the moment is based on speculation. What we know is that this collaboration is highly expected by Travis Scott fans and fashion and sneakers, and that products should be very popular when they are finally put on sale.