The sneakers of collaboration Nike x Travis Scott
Faced with the growing power of Adidas, Nike sought a new face to rival Kanye West. They naturally set their sights on Travis Scott a household name in the music and fashion industry. Travis Scott 's real name is Jacques Webster, and he founded his own brand, Cactus Jack, in 2017.
The name of his brand is a tribute to his real first name and refers to the cactus, emblem of his native Texas. Her brand logo is also inspired by a cactus. Cactus Jack has collaborated many times with Nike, in particular with the Air Jordan line. Nike Travis Scott is the fruit of the collaboration between the rapper Travis Scott and the famous sports brand Nike. Announced in 2018, this collaboration between Nike and Travis Scott was launched in 2019. It features a wide range of sportswear and footwear, including sneakers, t-shirts and sweatshirts.
The unique creations of Travis Scott and Nike
This collaboration Nike x Travis Scott collaboration has given rise to unique and daring designs, reflecting the eccentric style of Travis Scott. Famous for his daring clothing choices, he has made his mark with creations such as the Air Max 1 Travis Scott Brown. This pair of sneakers revisits the emblematic design of the Air Max 1 design with a new brown color and distinctive elements reminiscent of the Cactus Jack of the American artist.
Nike Jordan Travis Scott , rare and exceptional sneakers
Travis Scott has added a unique touch to many pairs of Jordan sneakers, most notably with the Air Jordan 6 Retro Travis Scott sneakers, which feature side pockets and an olive green hue. In collaboration with Fragment brand, Nike and Travis have created even more exclusive models, including the Jordan 1 Low Travis Scott Fragment and Jordan 1 High Travis Scott Military Blue.
These pairs skilfully combine colors such as black, white and blue, the emblematic color of Fragment. They also feature the inverted Nike logo, which has become a symbol of the collection Jordan Travis Scott. These models, available for both men and women, have become essential references in the sneakers world.
The new sneakers Nike Travis Scott
Travis Scott and Nike continue their collaboration with a new, very limited edition collection, featuring the Texan rapper's unique style. After the Jordan Travis Scott and Air Max Travis Scott the saga continues! The next collection includes a pair of Jordan 1 Low Travis Scott olive. This version takes up the style of the low Jordan with a black colorway and the famous olive reverse swoosh.
A look back at the history of the sneakers Nike
The success of Nike took off in the 1970s thanks to the introduction of new technologies dedicated to running. Hailing from Eugene, Oregon, they enjoyed dazzling success thanks to sponsorship partnerships. In the 1980s, Nike moved into basketball and NBA, creating various lines of basketball shoes, including the famous Nike Blazer and Air Force 1 which are now icons of urban fashion.
These sneakers were worn both on the court and on the street. From the 2010s onwards, Nike began collaborating with various brands and personalities, including Kanye West. Their collaborations resulted in pairs of sneakers that are highly sought-after and among the most expensive sneakers on the market. Later, Adidas created a sensation with the Yeezy range, the fruit of collaboration with Kanye West.
