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Travis Scott, after the success of its Air Jordan 1 Low Olive, is preparing to unveil his long-awaited new album, Utopia.
The promotion of this opus seems to have started with images of a logo and a briefcase carried by a bodyguard. Two brandings were also identified, defining the visual identity of Utopia, which will be accompanied by several surprises in collaboration with Jordan Brand and Nike. Before an official announcement, here is everything we already know about the new album of Travis Scott and future collaborations.
Utopia : 24 tracks and a release in June
According to a story shared by the American producer Mike Dean, , Utopia would be finished, as well as the mastering of the album. The opus would include 24 tracks and would be scheduled for release in June. Travis Scott was seen with a guard carrying a briefcase "Utopia" handcuffed to his arm, suggesting the beginning of the communication around the album. Some fans are even talking about a June 23 release.
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A collaboration Nike exclusive to accompany Utopia
Travis Scott recently teased several silhouettes of sneakers, including a meeting with the legendary tennis player John McEnroe to work on a Mac Attack. He was also seen at the Cannes Festival wearing a hybrid pair resembling Jordan 4. A Air Jordan 1 Low with the branding Utopia was also spotted, suggesting an exclusive collaboration with Nike for the release of the album.
A collection of Utopia clothes in preparation
In addition to the sneakers, a collection of clothing should accompany the release of Utopia. Travis Scott was seen wearing a white outfit with red branding, teasing this new drop. Two different logos have emerged and should represent the visual identity of Utopia. Utopia previewed by those close to Travis Scott The album, locked in its secret case, is currently touring the world to be heard by the artist's relatives. LeBron James, Kevin Durant and Tom Brady are among the privileged few who have eu the opportunity to listen to Utopia in preview.
A Utopia movie in preparation?
Since 2 years, a movie accompanying the release of Utopia is teased. Travis Scott, in collaboration with A24, shared a script entitled "Utopia" in 2021, revealing his cinematic ambitions that could come to fruition with the release of this album. Stay tuned for the latest news about the album Utopia of Travis Scott, collaborations Nike and the upcoming clothing collection. Don't miss this highly anticipated release and the surprises that will accompany it.
In short, the album Utopia by Travis Scott promises to be a landmark event in the music industry, with collaborations Nike and a clothing collection that is already generating excitement among fans. While we eagerly await the official announcement of the album's release, it is clear that Travis Scott has worked hard to deliver a complete and immersive project to its fans. Stay tuned for more information about Utopia and the surprises that will accompany it, and prepare yourself for an unforgettable musical and stylistic experience.
